Allita
We created a complete branding solution for Allita, a luxury hill resort, including naming, logo design, and brand identity. The goal was to reflect a warm, welcoming, and adventurous luxury experience amidst nature.
The name “Allita,” blending Greek origin and feminine energy, evokes warmth, authenticity, and luxury, aligning with the resort’s essence.
The logo integrates nature’s elements—fire, wind, sky, earth, and water. With hospitality, representing the immersive luxury experience offered at the resort.
The brand identity system included a cohesive guidelines for color, typography, imagery, and messaging, reinforcing Allita as a luxury destination offering adventure and comfort.
The branding extended across all touchpoints, from stationery to the website, creating a consistent and immersive guest experience. Since launch, Allita's branding was positioned as the premier luxury destination in the region, driving bookings and brand recognition. The success led to increased tourism, with Taj Hotels also opening a resort nearby.
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